Nobody expects the...etc etc

Mutterings continued.

Reading this Guardian article about a Monty Python fan convention put me in mind of a very silly conversation my boss and I had the other day. We were working on the wording of one of the landing pages for the new Zoo website (which can be seen here) and were trying to put, succinctly, why we breed animals. It sort of went, "There are numerous reasons why we breed animals..one, for education, two, as part of captive breeding programs...there are two reasons...1, education, 2, captive breeding, 3. an almost fanatical devotion to conservation..three..there are three reasons..." and so on.